Slimming World to launch Premium Quality Frozen Ready Meals in Iceland Stores

Announcement from Slimming World’s Facebook page:

We’re delighted to announce news of an exciting development for early 2015 – the launch of a small (but perfectly formed!) range of frozen meals in Iceland stores across the UK and Ireland.

This is a careful and well-measured ‘toe in the water’ with a quality food range, because at Slimming World we’ve always been famous for encouraging our members to cook healthy, filling meals from scratch. Cooking tasty, slimming meals for you and the family is, and always will be, at the heart of Food Optimising – it’s why we have so many delicious Food Optimising recipes in our recipe books, online and in our magazine and why we encourage members to share their favourite food ideas in group.

However, for many years now members have told us they’d love to have a range of filling, delicious Free Food meals which are more convenient, as additional support for those times when life gets in the way – as it does for all of us – when we’re just too busy to cook, when we’re hungry, the family are hungry – and we’re more likely to go off track and reach for a less nutritious ready meal or takeaway.

So to help you at those times when you really need a quick option, we’re in the final stages of creating some new meals that we believe will be the very best slimming meals available – packed with premium quality Free Food, surprisingly filling, incredibly healthy and wonderfully delicious, great value and in generous portion sizes. They’ll be of a quality and value you’d expect from Slimming World – the best!

We’ll be sharing more news with Consultants and with you, our members, in the build up to the launch of the new range early in 2015, so keep a look-out in group, online and on Facebook. When you try them we’re sure you’ll be delighted (and very full!)

With our very best wishes to all our members from everyone at Slimming World.

Why Iceland?

Iceland share many of our values.

They’re a company who put people first – they were named the Best Big Company to Work For in the Sunday Times Top Companies list for the second time in 2014, and they place care for their employees and their customers extremely highly.

Unlike most retailers, Iceland manages the whole supply chain from sourcing their ingredients, producing the meals through to retailing them. It means they can meet exacting standards at great prices and we’ve been delighted by their commitment to making sure Slimming World meals are of the highest quality.

 

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